Free messages
Service messages are free. Meta also marks utility templates free when delivered inside an open customer-service window or free entry-point window. A non-billable callback settles at $0.
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WhatsApp rate card
Pricing by recipient market and message type
WhatsApp message prices vary based on the recipient's country and the type of message you send.
| Recipient market | Marketing | Utility | Authentication | Auth. international | Service |
|---|---|---|---|---|---|
| Argentina | $0.0927 | $0.0390 | $0.0390 | Not applicable | Free |
| Brazil | $0.09375 | $0.0102 | $0.0102 | Not applicable | Free |
| Chile | $0.13335 | $0.0300 | $0.0300 | Not applicable | Free |
| Colombia | $0.01875 | $0.0012 | $0.0012 | Not applicable | Free |
| Egypt | $0.0966 | $0.0054 | $0.0054 | $0.0975 | Free |
| France | $0.12885 | $0.0450 | $0.0450 | Not applicable | Free |
| Germany | $0.20475 | $0.0825 | $0.0825 | Not applicable | Free |
| Hong Kong | $0.1098 | $0.0390 | $0.0390 | Not applicable | Free |
| Hungary | $0.1290 | $0.0525 | $0.0525 | Not applicable | Free |
| India | $0.0177 | $0.0021 | $0.0021 | $0.0456 | Free |
| Indonesia | $0.06165 | $0.0375 | $0.0375 | $0.2040 | Free |
| Israel | $0.05295 | $0.00795 | $0.00795 | Not applicable | Free |
| Italy | $0.11925 | $0.0450 | $0.0450 | Not applicable | Free |
| Malaysia | $0.1290 | $0.0210 | $0.0210 | $0.0627 | Free |
| Mexico | $0.04575 | $0.01275 | $0.01275 | Not applicable | Free |
| Netherlands | $0.23955 | $0.0750 | $0.0750 | Not applicable | Free |
| Nigeria | $0.0774 | $0.01005 | $0.01005 | $0.1125 | Free |
| North America | $0.0375 | $0.0051 | $0.0051 | Not applicable | Free |
| Pakistan | $0.07095 | $0.0150 | $0.0150 | $0.1125 | Free |
| Peru | $0.10545 | $0.0300 | $0.0300 | Not applicable | Free |
| Poland | $0.0549 | $0.0183 | $0.0183 | Not applicable | Free |
| Qatar | $0.05115 | $0.0180 | $0.0180 | Not applicable | Free |
| Romania | $0.1290 | $0.0435 | $0.0435 | Not applicable | Free |
| Russia | $0.1203 | $0.0600 | $0.0600 | Not applicable | Free |
| Saudi Arabia | $0.07515 | $0.01605 | $0.01605 | $0.0897 | Free |
| Singapore | $0.1098 | $0.0240 | $0.0240 | Not applicable | Free |
| South Africa | $0.05685 | $0.0114 | $0.0114 | $0.0300 | Free |
| Spain | $0.10605 | $0.0300 | $0.0300 | Not applicable | Free |
| Turkey | $0.01635 | $0.00135 | $0.00135 | Not applicable | Free |
| United Arab Emirates | $0.07485 | $0.02355 | $0.02355 | $0.0765 | Free |
| United Kingdom | $0.09525 | $0.0330 | $0.0330 | Not applicable | Free |
| Other | $0.0906 | $0.01155 | $0.01155 | Not applicable | Free |
| Rest of Africa | $0.03375 | $0.0060 | $0.0060 | Not applicable | Free |
| Rest of Asia Pacific | $0.1098 | $0.01695 | $0.01695 | Not applicable | Free |
| Rest of Central & Eastern Europe | $0.1290 | $0.0318 | $0.0318 | Not applicable | Free |
| Rest of Latin America | $0.1110 | $0.01695 | $0.01695 | Not applicable | Free |
| Rest of Middle East | $0.05115 | $0.01365 | $0.01365 | Not applicable | Free |
| Rest of Western Europe | $0.0888 | $0.02565 | $0.02565 | Not applicable | Free |
Reservations
Before sending, zCallMagic reserves the recipient market's marketing rate. After Meta identifies the actual category, any unused amount is returned to the wallet.